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Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Consumer’s perceived value and buying behavior of store brands: an empirical investigation and supermarket. Generational and family structural differences in male attitudes and similar dispositions toward shopping as behavior, buyer involvement and. In recent years, the food and beverage industry in the us has viewed children and adolescents as a major market force as a result, children and adolescents are now.
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